
José Daniel Ortiz
Medellin, Colombia

José Daniel Ortiz
Medellin, Colombia
Adaptable
Collaborative
Versatile
User-Centered
Adaptable
Collaborative
Versatile
User-Centered
Adaptable
Product Designer (UX/UI)
building bridges between users and your vision

8+/
years of experience
60+/
countries—global experience
300+/
projects completed
4/
industry-leading clients
8+/
years of experience
60+/
countries—global experience
300+/
projects completed
4/
industry-leading clients
My skill stack & tools
My skill stack & tools
My skill stack & tools

Figma
Collaborative Design

Figma
Collaborative Design

Claude
AI assistant / Content Generation

Claude
AI assistant / Content Generation

Google Stitch
Brainstorming and Rapid Prototyping

Google Stitch
Brainstorming and Rapid Prototyping

Pendo
Product Experience and Analytics

Pendo
Product Experience and Analytics
Framer
Web Design/Publishing
Framer
Web Design/Publishing
Design Process
Discovery
/
01
I'll dive deep into your project's goals, users, and market landscape.
Initial Consultation:
Understand your vision and goals.
Research:
In-depth user research and market analysis to uncover key insights.
Define Scope:
Set the project’s objectives, deliverables, and timelines.
Discovery
/
01
I'll dive deep into your project's goals, users, and market landscape.
Initial Consultation:
Understand your vision and goals.
Research:
In-depth user research and market analysis to uncover key insights.
Define Scope:
Set the project’s objectives, deliverables, and timelines.
Discovery
/
01
I'll dive deep into your project's goals, users, and market landscape.
Initial Consultation:
Understand your vision and goals.
Research:
In-depth user research and market analysis to uncover key insights.
Define Scope:
Set the project’s objectives, deliverables, and timelines.
Define
/
02
I'll brainstorm diverse and innovative solutions for your challenges.
Brainstorming:
Brainstorming sessions and concept development.
Storyboarding
Creating journey maps, flows and information architecture blueprints.
Lo-fi wireframing:
Sketching and early-stage wireframing of potential solutions.
Define
/
02
I'll brainstorm diverse and innovative solutions for your challenges.
Brainstorming:
Brainstorming sessions and concept development.
Storyboarding
Creating journey maps, flows and information architecture blueprints.
Lo-fi wireframing:
Sketching and early-stage wireframing of potential solutions.
Define
/
02
I'll brainstorm diverse and innovative solutions for your challenges.
Brainstorming:
Brainstorming sessions and concept development.
Storyboarding
Creating journey maps, flows and information architecture blueprints.
Lo-fi wireframing:
Sketching and early-stage wireframing of potential solutions.
Design
/
03
I'll craft visually appealing and engaging interfaces.
Hi-fi wireframing:
Developing wireframes and high-fidelity mockups.
Design System:
Develop a design language including colors, fonts, and UI elements.
User stories:
Defining interaction patterns and user interface elements.
Design
/
03
I'll craft visually appealing and engaging interfaces.
Hi-fi wireframing:
Developing wireframes and high-fidelity mockups.
Design System:
Develop a design language including colors, fonts, and UI elements.
User stories:
Defining interaction patterns and user interface elements.
Design
/
03
I'll craft visually appealing and engaging interfaces.
Hi-fi wireframing:
Developing wireframes and high-fidelity mockups.
Design System:
Develop a design language including colors, fonts, and UI elements.
User stories:
Defining interaction patterns and user interface elements.
Prototype
/
04
I'll create mockups that bring your vision to life.
Lo-fi prototyping:
Building interactive prototypes that simulate the user experience.
Hi-fi prototyping:
Creating realistic simulations to visualize and validate user flows.
Prototype
/
04
I'll create mockups that bring your vision to life.
Lo-fi prototyping:
Building interactive prototypes that simulate the user experience.
Hi-fi prototyping:
Creating realistic simulations to visualize and validate user flows.
Prototype
/
04
I'll create mockups that bring your vision to life.
Lo-fi prototyping:
Building interactive prototypes that simulate the user experience.
Hi-fi prototyping:
Creating realistic simulations to visualize and validate user flows.
Test
/
05
I'll validate solutions and refine the experience with real users.
User Testing:
Rigorous usability testing sessions to gather crucial feedback.
Gathering insights:
Analyzing user behavior and identifying areas for improvement.
Prototype refinement:
Iterating on the design based on direct user insights.
Test
/
05
I'll validate solutions and refine the experience with real users.
User Testing:
Rigorous usability testing sessions to gather crucial feedback.
Gathering insights:
Analyzing user behavior and identifying areas for improvement.
Prototype refinement:
Iterating on the design based on direct user insights.
Test
/
05
I'll validate solutions and refine the experience with real users.
User Testing:
Rigorous usability testing sessions to gather crucial feedback.
Gathering insights:
Analyzing user behavior and identifying areas for improvement.
Implement
/
06
I'll bring your product to the market and ensure the success.
Ready for dev:
Collaborating with the development team for seamless handoff.
Post-launch testing:
Deploying the final product to users and monitoring performance.
Ongoing:
Establishing post-launch strategies for continuous improvement and evolution.
Implement
/
06
I'll bring your product to the market and ensure the success.
Ready for dev:
Collaborating with the development team for seamless handoff.
Post-launch testing:
Deploying the final product to users and monitoring performance.
Ongoing:
Establishing post-launch strategies for continuous improvement and evolution.
Implement
/
06
I'll bring your product to the market and ensure the success.
Ready for dev:
Collaborating with the development team for seamless handoff.
Post-launch testing:
Deploying the final product to users and monitoring performance.
100%
Clients
satisfaction rate
100%
Clients
satisfaction rate
8+
Years
of experience
8+
Years
of experience
300+
Projects
completed
300+
Projects
completed














